About Us

Philosophy and Values • History of the 3 Kingdoms • Career Opportunities

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3 Kingdoms Group
Co-Founder &
3x Grammy
Nominee

James Worthy

Strategies For Building Global Superstars

Pictured: James Worthy, President of International Sports at 3 Kingdoms
(3x Grammy Award Nominee; Billboard Charting Artist; Associated Acts include Whitney Houston, Justin Bieber, Fetty Wap, Bobby Brown and Whodini)

Making the right choice of agent for your playing career can be the deciding factor behind creating the footballing story of your dreams. It is a relationship which should be defined by a resolute trust, giving you heightened control over your playing career vision and commercially protecting you to build a financially maximised and fulfilling career which brings big trophies, wealth and legacy. Conversely, the wrong choice of intermediary can result in a complex and disjointed career journey which achieves suboptimal results, ending in financial uncertainty and career underachievement. That might feel like a lot of pressure, but it is the practical reality you really face in your decision-making, as documented by many thousands of retired professionals of the beautiful game.

Your prestigious footballing career is precious and it needs to be protected by only those who have truly got your best interests at heart. The depth of trust and camaraderie you need with your intermediary to really thrive cannot be negotiated in conversation or agreed in writing; it can only be earned and developed through consistent, reliable and brilliant cooperation working toward a shared interest over time.

3 Kingdoms Group is a trusting family that strategically elevates athletes’ careers, on and off the field, including contract negotiations, endorsement deals, philanthropic endeavours, media relations and brand strategy.

As the guys at 3 Kingdoms encourage, putting a strategic focus on your personal brand can give you a really solid base for commercial deals and a platform you can leverage beyond sports into the celebrity arena.

 

Chris Kirkpatrick
*NSYNC

We're Uniquely Borne From Global Entertainment

A Special Bond Of Honour And Trust With You

The biggest difference with 3 Kingdoms Group is that we personally integrate with our players careers to form an unshakeable and deeply trusting relationship. Totally personalised, operating like a family. We cultivate a lifelong special bond of honour and trust with you to nurture your playing career into a footballing legacy and beyond. Working together, our leading, inspiring, and commercially outstanding intermediaries will help you to transcend your limitations and achieve the incredible and attainable lifelong dreams held by you and your family.

We are one trusting family who have each others’ backs and build legacies together, acting with a fierce honour in every situation. The depth of trust we demand on each other cannot be negotiated through contracts and handshakes, but can be earned only through camaraderie, competence, honesty, reliability and integrity.

3 Kingdoms Group has placed strategic focus on developing our football roster under the guidance of subject matter experts. The recruitment of several former Premier League footballers as consultants to accelerate this build has seen magnificent results, and whilst our ambition is to remain boutique to guarantee our clients are serviced effectively in a bespoke manner, the appetite from top established and emerging professionals to partner with us on their journey is clear and a credit to the incredible team we have been able to build here servicing Europe, Africa and the US.

A Special Bond Of Honour And Trust With You

The biggest difference with 3 Kingdoms Group is that we personally integrate with our players careers to form an unshakeable and deeply trusting relationship. Totally personalised, operating like a family. We cultivate a lifelong special bond of honour and trust with you to nurture your playing career into a footballing legacy and beyond. Working together, our leading, inspiring, and commercially outstanding intermediaries will help you to transcend your limitations and achieve the incredible and attainable lifelong dreams held by you and your family.

We are one trusting family who have each others’ backs and build legacies together, acting with a fierce honour in every situation. The depth of trust we demand on each other cannot be negotiated through contracts and handshakes, but can be earned only through camaraderie, competence, honesty, reliability and integrity.

3 Kingdoms Group has placed strategic focus on developing our football roster under the guidance of subject matter experts. The recruitment of several former Premier League footballers as consultants to accelerate this build has seen magnificent results, and whilst our ambition is to remain boutique to guarantee our clients are serviced effectively in a bespoke manner, the appetite from top established and emerging professionals to partner with us on their journey is clear and a credit to the incredible team we have been able to build here servicing Europe, Africa and the US.

A World Class Network In Football And Beyond

I know the team behind 3 Kingdoms through a collaboration at London Fashion Week, and we recently collaborated on a groundbreaking digital fashion show, with Steve connecting me with an International Popstar to model for my brand. The guys here are super connected and super professional, and I’ll recommend them happily.

Gary McQueen
Founder Gary McQueen Collective; Nephew of Alexander McQueen; Head of Textiles at Alexander McQueen

Distinguished Global Network In Football And Beyond

The agency was borne out of the idea of established music, entertainment, sports and technology entrepreneurs with a passion for the beautiful game. Our Board consists of 3x Grammy nominated music producer James Worthy, entertainment and technology entrepreneur Steve Sharpe, and digital, data and sports analytics entrepreneur Tansel Adacan.

Our rich network includes reach into leading sports media outlets like Fox Sports, Sky Sports, TalkSport, The Times, The Guardian, The Sun, Daily Mirror, Yahoo! News, and high-performing podcasts and YouTube fan TV channels, which we leverage for the advantage of our players’ brand-building.

Thinking more broadly, we also benefit from a considerable reach into exciting industries such as Hollywood, the US hip hop scene and London Fashion Week, which may be leveraged for the advantage of players’ ambitions during or after their careers.

It has been over three years now that I have worked with the team, in all sorts of different capacities, from London Fashion Week, to arranging lavish entertainment parties to research and development to build key relationships with global clubs for 3 Kingdoms Group. We are friends as well as colleagues and truly mutually respectful. The guys have mentored me in ways which have helped me in many different aspects of my life and the guys always have time for the things that matter. Always exciting working together and will continue to be for many, many years to come.

 

Megan Harrison
Executive Assistant

History of the 3 Kingdoms

Our name, the 3 Kingdoms Group, pays homage to the origins of the beautiful game.

FIFA refers back to an Ancient Chinese game called “cuju” as the earliest form of modern football – which literally translates “to kick a ball”. 

A football-like game with teams, rules, competitions and stadiums gained favour among the rulers and the people, with many Chinese emperors amongst its biggest supporters. The Three Kingdoms refers to a tripartite division of China among the warring states of Wei, Shu, and Wu, a time at which cuju gained its earliest popularity. It involved kicking a leather ball filled with feathers and hair through a small opening in a net fixed onto long bamboo canes. Players could use their feet, chest, back and shoulders but not their hands.

This includes Cao Cao, lord of Wei during the Three Kingdoms period (AD 220-280), Liu Bang and Liu Che, emperors during the Han Dynasty (206 BC-AD 220), Li Shimin and Li Longji, emperors during the Tang Dynasty (AD 618-907). Towards the end of the Tang Dynasty (618-906), people started to use footballs containing an air-filled bladder, whose springiness and bounce brought entirely new technical and tactical dimensions to the game. Liu Che, Emperor Wu of the Han Dynasty, who was crazy about cuju, would establish a cuju court wherever his army arrived during the war. He used cuju as a way of training soldiers.

Ahead Of The Game In Football Data Analytics

A player’s performance is intrinsically linked to how they fit the team’s playing style and their chemistry with other players. Yet, despite being awash with data and statistics, recruitment and player development decisions are largely based on subjective judgements of performance and value.

Uniquely coming from a background of digital and big data, having provided elite level data analytics and insights over long-term contracts for some of the world’s largest multinationals including HSBC, Santander, Abbott Laboratories, we have a team of experts from across the technology and sports industries.

We can help to steer negotiations through powerful data-backed dialogues, presenting your statistics and comparing those to players of equivalent value on the global marketplace to maximise your financial opportunity.

Download our whitepaper Football Analytics ’21 about Performance Data, Youth Player Development & Injury Prevention through Predictive Analytics.

Join Us, We're Hiring

We’re growing and we’re hiring. Join the 3 Kingdoms team and work in a mature, creative and commercial environment, surrounded by people who are passionate about what they do.

Interested in working with us? We get a lot of interest in working with us, but as part of our expansion we want to hear from dynamic and forward thinking ex professional athletes, data specialists, sports science specialists, licensed intermediaries and graduates interested in becoming a part of our team. To enquire, message us below.