We manage the careers of some of the most acclaimed figures in media, television, news, music, sports, podcasts who shape global popular culture. Our Management division is where aspirations are made into reality and dreams are achieved. At the heart of 3 Kingdoms Group’s Management division is a culture of entrepreneurship. We take on select talent for full career management and take on a multitude of entertainers and athletes as the dealmakers on ad hoc commercial ventures.
It is critically important to financially maximise your contracts during your playing career to give you long-term stability for your family and your future. Maximising your earning potential will allow you not only more financial freedom, but also an opportunity to better budget and save for big life purchases such as a home, saving for your children’s education, or keeping money safe in an emergency fund.
The players who best achieve this understand that it is not just a case of performing well on the pitch but also surrounding themselves with elite commercial professionals who can protect their interests off-the-field. Performances on the field are not always enough, you also need expert commercial professionals to articulate, prove and argue your value with your employer.
Our promise to you is that we will always proactively manage the commercial aspect of your career with your best interests held firm. Our team are heavily experienced with a first class track record of executing multimillion pound commercial contracts. When emotions are running high, we give you the commercial nous, financial protection and stoic endeavour you need to execute a skilful and assertive negotiation propelling you to achieve the professional club contract of your dreams.
It is important to have a high degree of trust in anybody looking after your financial wellbeing, so we partner with best of breed Wealth Management and Accountancy companies, Octopus Wealth and Global Tax Network UK, to ensure you have the safest pairs of hands possible guiding you on your commercial position throughout the lifecycle of your representation contract.
For us, our players are our family, and will forever come with our deeply held and concrete principles of complete honour and absolute trust with you.
A well branded athlete can outlive his or her playing days. A developed personal brand clearly defines who you are, the way you play and how you present your public face to the world. In return, creating a brand helps you attract the clubs, fans and commercial relationships you want to serve, gain their trust, and keep them coming back for more. In rare cases, branding can even be rewarded with love, devotion, and a quasireligious zeal, just ask Michael Jordan, Peyton Manning or David Beckham. But good branding is a subtle artform that many cannot master, and it is about more than surface good looks. It goes right to the heart of everything you do.
We’re fortunate to have one of the best connected and most experienced brand development teams of any agency in the country. From controlled publicity channels, to media handling to social media activations, we help players accelerate from athletes to high-profile sports personalities. With brand established, there is a growing world of commercial opportunity in players’ image rights, which can only be maximised if brand relationships are strategically developed and deals are intelligently structured. We believe that cultivating the personal brand of a player is not solely about the economics behind individual sponsorship contracts; but it is about building a strategic and long-term brand around the player which is congruent to an athletes real identity and lasts beyond his or her professional playing career.
We will help you to exploit the IP that you have built up with your personal fanbase, procuring lucrative and commercially creative sponsorship deals via our trusting relationships with major sports brands as well as many of the top corporations and consumer brands on the planet – bringing you a world of financial opportunity whilst strategically strengthening your global image.
We also provide our expertise consultancy to brands, clubs and rights-holders, advising on commercial opportunities such as partner rights, sponsorship and player image rights.
We’re experts in data. In football, data is the buzzword of the day. But data only offers a competitive edge when it is intelligently interpreted. For example, if football players and clubs are flooded with huge streams of numbers, but lack the internal know-how to interpret them and extract actionable information, data becomes almost pointless. It’s like giving all the prices, ratios and indicators on stocks, currencies and commodities to a person who doesn’t know about financial markets: the data itself doesn’t make that person an infallible trader.
A player’s performance is intrinsically linked to how they fit the team’s playing style and their chemistry with other players. Yet, despite being awash with data and statistics, recruitment and player development decisions are largely based on subjective judgements of performance and value.
Uniquely coming from a background of digital and big data, having provided elite level data analytics and insights over long-term contracts for some of the world’s largest conglomerates and multinationals including HSBC, Santander, Abbott Laboratories, we have a team of experts from across the technology and sports industries, including specialists in artificial intelligence, renowned pioneers in sports performance analysis and innovative business leaders. All with a shared vision of disrupting the data-drenched football analytics market, providing greater assurances for key decision makers, mitigating financial risk and reducing the reliance on subjective judgements.
We will help to steer negotiations through powerful data-backed dialogues, presenting your statistics and comparing to players of equivalent value on the global marketplace to maximise your financial opportunity.
You’re a baller and you should be living a baller lifestyle, whatever that may mean to you. A great and fulfilling lifestyle won’t happen by chance – money and status comes with the career, but there’s still a lot of dots that need to be connected before you are truly living the dream you want to live. We believe in lifestyle by design, and we may be the most credible people in the country for connecting you to a 360- degree dream lifestyle fit for a modern day baller. That can be anything from religious integration and charity ambassadorships through to red carpet premieres and billionaire lunches.
Our impressive relationships across hugely exciting and diverse industries allows us to develop meaningful connections across the world for you, including at the top levels of the international music scene, within the British and Hollywood movie industries, the European fashion industry, the global entertainment industry and high-net worth networks, even including royalty.
Our role as your intermediary means we are here to commercially protect you to build a financially maximised and fulfilling career which brings big trophies, wealth and legacy. However, as a reflection of our values and care to our clients, it is also important that we build up our players entrepreneurial skills so that they can make shrewd commercial decisions off-the-field.
Many former professionals have tripped up in the past because they invested money in complex schemes they did not fully understand. Oftentimes, these decisions would have been easily avoided with the right guiding voices around the player. It is vitally important that our players are well informed with regard to their financial position. Through educational support, we help players to understand the practical realities of buying and selling assets such as residential property, their employment rights as a footballing professional and the foundations of the corporate business structures that make up the football hierarchy.
We provide often transformational budgeting and money education support and resources to equip players with the tools they need to control their finances, including on tax; national insurance; wage slips; savings; pensions; benefits, personal budgeting, borrowing, career-related insurances and other financial protections. Our elite knowledge of corporate business prepares players for potential eventualities concerning their investments and will help to provide stability in their off-the-pitch endeavours; giving players and their families peace of mind.
When a player enters the professional game it can be very daunting. As well as focusing on the game to secure your future and achieve your playing career aspirations, you must also understand how the club operates, establish relationships and absorb an abundance of new information.
Football has enduring institutions which have longstanding organisational structures. Within that, there is a social and political landscape which contains a decision-making power base which must be understood and navigated if you are to make the most of your career. We impart our commercial wisdom based on life experience, rich commercial experience and expertise in human psychology to help you navigate the football hierarchy.
We also provide support with the mental rigour and decision-making required to excel in the game on and off the field. The psychological demands of football are endless; from the constant pressure to succeed, the need for intense self discipline and the emotional consequences of setbacks. Mental toughness and resilience is central to an athlete’s wellbeing and physical performance; it is imperative that our clients understand and tackle these demands with support, strategies and strength. overcome signs of declining emotional well-being, build resilience and propel relationships with our players. Talking about mental fortitude and maturity is an evolving and vulnerable process so we ensure that all our athletes are able to discuss and reflect upon their mental challenges throughout their career in complete confidence. We help all our clients to set continuous personal and performance related goals to ensure they feel consistently motivated, happy and attack their career combatively with meaning and purpose.
High-performance athletes often face challenges to combine their sporting career with education or work, which can have implications for their wellbeing and psychosocial development. Young, high-level athletes who train and compete throughout the world face multiple competing demands on their time, with many missing out on educational opportunities that could help them prepare for their transition to a career after they retire from sport. A common complaint from footballers is that they are conceptualised in their sporting and non-sporting development as only a footballer, rather than experiencing institutions viewing the athlete holistically, that is, as a ‘whole person’ with multiple identities and interests.
Your prestigious footballing career is precious and it needs to be protected by only those who truly have got your best interests at heart. We personally integrate with our players careers to form an unshakeable and deeply trusting relationship, thinking over a 10, 20 and 30 year period to ensure the player has a trajectory far beyond his short playing career. We will cultivate a lifelong special bond of honour and trust with you to nurture your playing career into a footballing legacy and beyond. Working together, our leading, inspiring, and commercially outstanding intermediaries will help you to transcend your limitations and achieve the incredible and attainable lifelong dreams during and after your career held by you and your family.